I’ve written before about why language matters and the power of language in our workplaces, but more broadly it also matters in how seriously people think organisations are about solving the issues that matter to them. When we spout corporate nonsense about work and working lives it not only makes us sound vacuous, but more importantly it makes us sound like we don’t care. Our focus should be on making work better for all and yet our debate so often focuses on the few, because there are more soundbites to be had from fads than there are from the real work that we need to address.

So in the spirit of trying to move us on, here are some of the phrases that we need to send to the management speak Room 101.

New normal – Where to start on this one? Normally uttered by people who are trying to make a sweeping generalisation without any data or evidence and therefore needing to convince their audience that it is obvious and doesn’t need proving. And at the same time entirely alienating to people who don’t recognise the assertion, because clearly they’re not normal…

The future is now – No. It isn’t. The king of vacuous statements. Both linguistically stupid and failing to grasp the base concept of time. Anyone who says this should take a trip back to primary school to learn what it means when the big hand is on the twelve an the little hand is on the three.

Any phrase that includes “employees/job seekers won’t accept…” – Normally referring to highly privileged office workers based in London and the Home Counties and why any employer that doesn’t offer complementary Hygge and star fruit is out of touch. Have you seen the conditions that the delivery drivers that bring you your chai latte are working in?

The Great Resignation – Or indeed any “thing” that becomes quoted more than researched or thought through. Disruption was another one, remember that? Anyone want to be disrupted any more after the last two years? No I thought not. And when it comes to the Great Resignation, just jog on.

The serious point here, is that every hour spent talking about topics that really don’t matter is an hour that we aren’t discussing the real issues in organisations and the labour market. Insecure work, low paid jobs, discrimination, bullying and crap corporate cultures. Those are things that we should be spending sensible, reflective, thoughtful time on, not the guff and nonsense that matters little or not at all. Far be it from me to call it out but if we want to properly change work and society, the debate around it needs a paradigm shift.