In praise of spin

I’ve worked in HR long enough to know that it has an image problem. One that is generally unfair, but probably the result of our own endeavours.

Our knee jerk reaction, like anyone in this scenario, is to tell everyone they’re wrong. That actually they’re missing this whole bunch of important information that they’ve never consider before.

It’s all……a bit whiny.

We whinge and bitch and moan about how we are misunderstood. And all it does is make us look like a whiny, moaning, bitching bunch of people. Let’s face it, would you want to hang around with someone coming across like that?

We don’t work enough on presentation, on delivery, on PR and, yes, on spin. I don’t care what you think, if you believe in the product that you have enough, you should be willing to take any measures necessary to get it delivered.

Rather than being the organisational equivalent of the parent telling their unenthused kids to, “eat their greens” and reminding them they won’t grow or be healthy otherwise, we need to learn to plate up something equally nourishing but more palatable and exciting.

We need to think about the hooks, the positioning, the language, the packaging and the delivery. We need to create excitement and interest in the topics that people have become weary, wary and immune too.

Time and time again I hear of people telling me that their business, their CEO, their leadership team aren’t interested in HR. That’s a total crock. If you speak to any CEO or leader, they will talk about all the things that we are trying to achieve. They just aren’t interested in us or the way that we talk about it.

We all know the famous quote about insanity being the act of doing the same thing and expecting different results.  Sometime we border on the insane as a profession.

We’re full of creative, thoughtful, innovative people. We’re full of people that want to make a difference, that want to help organisations be better, perform better and grow. We’re full of people who care.

So instead of shying away from the dark arts, let’s embrace them. We can reinvent ourselves and our work, but in order to do that we need to think as much about position, delivery and narrative as we do about content, process and structure.

People consume a package, they don’t always want to consume a principle.

Inclusion means acceptance

I’m going to let you in to some secrets, just don’t tell anyone you heard this from me….

  • Not everybody wants to work flexibly. Some people like being in the office every day.
  • There are people who come to work each day for the money. They don’t care who for.
  • Some people don’t want to be promoted, their ambition is to be left alone to do their job.
  • Self development doesn’t have to be about work. Some people learn all the time without you.

I could go on….

The thing is, just because we think it’s valuable, doesn’t mean it is.

As HR professionals, as professionals in the world of work we have to be incredibly careful that we don’t affirm our own and our professional biases on the workplace. We happily argue that we need to be more flexible, that we need to develop flexible organisations, but then we tell people that we’ve benchmarked our pay and that we are a median to top quartile payer and look with disdain at anyone who suggests they should have more. Why is one more important to us than the other?

We talk about inclusivity, without realising that means we need to create the environment that allows people to value the things that we don’t. That it means we need to accept that not everything will conform to the HR 101 Model Workplace and that we will need to accommodate a genuine breadth of needs and requirements.

Who says the person that needs extra money in order to pay for their family to go on holiday is more unreasonable, less worthy or more indulgent than the person who asks for flexible working to spend a day at week at home with theirs?

Who says that the person that comes in at 9 and leaves at 5 and doesn’t want to attend any of the learning and development courses, but spends their evenings learning different languages, has less potential than their colleague that takes any opportunity to advance their career?

When we think about the world of work, when we think about our organisations and workplaces, we need to check ourselves and ask which lens we’re looking through. Are we really making decisions that allow all to benefit? Or just the ones that we agree with.

Language matters

People at work will often tell me that, “words are important”. I agree, I think language is important and the power of it is underused in a work context. For some reason, the moment we enter the workplace we seem to lose all sense of the human vocabulary that we would normally use to interact with people and develop an entirely different language.

It sucks.

But that’s not really today’s point, I could write diatribe after diatribe on the stupidity of business speak – but neither you nor I have time. No, what really annoys me is the passive dominant language that people use;

“I know you’re on holiday, but” 

I know you’re on holiday, but my issue is more important than your relaxation time….

ICYMI

I am going to assert that whatever piece of nonsense I am propogating is actually something that you would want to read. You cannot possibly have chosen not to read it….

FYI

I think this information is important, I don’t give a shit what you think….

I could go on.

Next time you’re talking to someone, writing to someone, thinking of using any words for any purpose, try to think about the reader. Try for once not to write for yourself, think about yourself or your need. Think about the individual, what do they need, want, desire?

If what you’re writing is interesting, useful and helpful enough, the reader will come to you. And for the love of God. Please stop with the passive dominant phrases.

From strength to strength

You won’t remember, nor should you, but back in 2011 I wrote about you. It was about being yourself, being strong, being able to make your decisions and hold your own in a world where people will be quick to tell you how you should be, how you should feel and what you should say. It was about never being afraid to stand up and have a voice, no matter what people, what society said was right or wrong.

You have one of those moments now. One of those times when everyone else is going left and you’ve chosen to go right. Its time to test your strength and your will and your mettle. It’s no longer about whether you wear your favourite purple jumper in the playground, but how you choose to push yourself, the adventures that you take and the places that you go.

And whilst I knew this moment would come, and whilst this is only really a trial, it feels wholeheartedly like your first step to starting something new The end of the beginning and the beginning of the end. The moment that fills you equally with joy and with fear. The moment that every parent works for, but secretly dreads.

The writing that I do now is so different to the time I first wrote about you. You realise that you’re probably losing me followers, kudos and street cred just by these very words? I know…..to you I have none of these things anyway, so what’s the big deal?

“The world is full of people who will tell you what you can’t do. Ironically they’ll also tell you what you should do. And even sometimes how to do it.  But in honesty they have no idea, they’re just scared and huddling together for the security that mediocrity and conformity brings.  Strength comes from difference.  The way you think, the way you behave, the way in which you treat people.”

And you have never once failed to surprise me in your willingness to grab the world by the neck and forge your own path, with a confidence and assuredness that I can only dream of having. You have never failed to use your strength, your opportunity, your good fortune to help anyone around you that you saw wanting. Not least that morning as you were saying your goodbyes.

I still burst with pride, just less obviously. I still hold you close, just now looking up at you. I am still by your side, just not physically. You’re writing another amazing chapter in the story of your life, one where only you really know the end. Yet as before, my only ask of you is this,

Be strong. Be humble. Be gracious. And beyond everything else. Be yourself.