I started working in the profession in 1996, the year that saw Take That split and the airing of the last episode of the Fresh Prince of Bel Air – although I don’t remember either of these things in much detail, I admit I had to look them up. AOL was also named the most popular website of the year, for the c.20 million people that had access to the Internet, but behind the scenes a little known company called Google was indexing the web – but it wouldn’t have it’s own domain until the following year.

At work, I wrote out memos that were typed by a typing pool and deliver by hand in the internal mail system. And I was called a Personnel Services Officer, worked in Personnel – and I provided services to the personnel.

Nearly 30 years later, the world and the world of work has changed considerably. I’m writing this on technology that I couldn’t envisage would exist, to share on platforms that weren’t in existence. So much has changed and yes the fundamentals of how we come together to get things done – an activity also known as work – hasn’t changed that much at all. These days, whilst I don’t go by the title of Director of Personnel, I have stuck to the HR description and frankly, I’ve got no desire to change it.

A quick search in Linkedin will deliver you a cacophony of job titles for people doing the same and similar jobs. There are trends, counter trends, justification for changes (normally something about being more strategic – but we all know, calling yourself a “thought leader” doesn’t make you one). And all of these tiles and descriptions are on one hand fine, but also beg a fundamental question;

Who is a job title for?

Is it for the individual, so that it represents what they want to be seen as or how they want others to feel about them? Or, is it for everyone else so they understand what that person does, what they’re responsible for and when they might be helpful or when to get them involved?

If our jobs as leaders and people professionals is to make organisations simpler, easier to navigate, more effective and efficient, then using simple and straightforward language might not be a bad place to start. Job titles, department and function names are how people make sense of the organisation, they’re a universally recognised shorthand that help us to get things done. Where do I go, who do I speak to in order to carry out the task that I need to get done?

Marathon bars didn’t get tastier because they were called Snickers, Twitter didn’t become a better place because it was named X, The Independent didn’t get better editorially as The i, and we all know Hermes didn’t stop chucking parcels over hedges with it became Evri. In some ways, names and job titles don’t matter at all but in other ways they absolutely do.

Ok, so maybe Personnel was a little bit dated but people knew what it was and what it did. And sometimes, that has greater value to organisational performance than any rebrand simply to assuage the egos of the job holders. That’s something would could all do with a little bit more.