Events have become stale and boring

Last week whilst on holiday, I found myself unexpectedly observing my own profession. I’d call it a busman’s holiday, but to be honest it wasn’t as bad as that sounds. The hotel I was staying in was hosting a leadership event for a company that will remain unnamed.

I was curious to start with, I was in a different continent these were different cultures and customs. How would it play out? The answer was depressingly like every leadership event I’ve ever attended.

Over the last 25 years I’ve seen and participated in hundreds of these. The locations change, the companies are different, the participants come and go. But the structure, the content and the general formula remain boringly static. I’d love to think this was because of the high success rate, but I think it has more to do with our collective lack of imagination.

Key note

Speed dating

Break out groups

“Fun” session

Plenary

Jiggle around, rename, reshape, but don’t alter a winning formula.

It makes me wonder how much business plc. invests in these sessions per year, what the value is and whether there is anything but a placebo effect to be achieved. There must be examples out there of doing things really differently (and NO paint balling doesn’t qualify, nor does using a quirky venue).

There’s a dearth of talent and thinking in this whole space, rather than excitement and creative thinking it feels more like the inevitability of new year’s eve. We talk about it with excitement and hope, we believe everyone else is having an amazing time, but the reality is an expensive version of an ordinary event, which we could and should do without.