The HR Tech bubble is ready to burst

I’ve just come back from the HR Technology Conference and Expo in Chicago. It was a brilliantly organised and put together conference, pulling a range of suppliers and practitioners from all over the globe, the big, the small and the start-up. I was particularly keen to go as a long-standing champion of good HR technology. We’ve been lucky to partner with people like HireVue, Crowdoscope and Thompsons to deliver exciting solutions and I wanted to figure out what was next.

Everywhere I went there was talking of the disruptive influence of technology in HR, with people writing and commenting on the power that this is having on the profession. I was curious to understand exactly what this might be. Sadly, after spending three days looking for it, I came away empty-handed.

Don’t get me wrong, there are lots of good technology platforms out there (I particularly like CareerBuilder, HROnboard & CultureAmp amongst others), but I struggled to find anything I’d call disruptive. The vast majority are in the talent acquisition space where, as far as I can see, the aim has always been to find, select and hire a person. They help, support, systemise and facilitate this process, but I’m not entirely sure that falls into disruption.

Then there are the HRIS suppliers and we know disrupting paying people is only going to end in a world of pain. A group of platforms which term themselves “engagement” – which means anything from recognition, through communication to wellbeing. And finally analytics solutions – the new holy grail.

That’s all well and good. But disruptive? No.

The biggest disconnect I saw was between the problems practitioners need help with and the solutions being offered by the tech providers. One offering particularly stuck out for me, a service called InvestiPro, helping standardise and systemise the HR investigation process – something that would have been amazing during my time in retail, but also answered a real challenge that practitioners face.

Far too often, however, I was being told about a problem I needed to solve that I never realised I had. Maybe I’m just dumb and haven’t realised the multiple challenges yet to face me – or maybe they just don’t exist. In the same way we are constantly told we need to be fitter, healthier and more beautiful, the HR tech industry is trying to tell us that buying their own special serum will help solve all our HR woes.

There seems to be a huge amount of money and investment washing around the HR tech market, probably too much. The result is an over-supply of similar products, relying on brand to differentiate and a dearth of creative, innovative solutions that genuinely add value to employees, line managers or practitioners. Investors aren’t stupid, or known for their patience or sentimentality. On that basis, it can only be a matter of time before this particular bubble bursts.

And THAT will probably be the most disruptive thing to happen in HR Tech.

7 steps to interview success

I shudder to think of the amount of time I’ve spent interviewing over the last twenty years, every role from the C suite, through Managing Director and profit centre heads to technical specialisms and seasonal workers. Every interview is different, but there are some things I universally see in good interview candidates. Here’s what they do:

1 ) Answer the question you’re asked – I want to start with this, because whilst I know it sounds a little obvious, you’d be surprised how many people fail to do so and talk about something completely different. Most recruiters won’t be fooled and we will be wondering whether you didn’t understand or couldn’t answer. If you’re not sure what to say then…..

2) Don’t be afraid to pause – Some of the most impressive interviewees I’ve seen are willing to take their time. They have the confidence to hold the room for a moment whilst they think of a good answer. I don’t have any problem with people using a couple of stock phrases to buy time, “that’s an interesting question” or “there are a couple of ways I could answer that”, but a pause is always better than a babble – every single time.

3) Seek to understand – If you don’t understand what is being asked for, say so. If a question could be interpreted in a couple of different ways, ask for clarity. You’re probably only going to have one shot at a specific interview (although I have asked people to go away and come back again in the past when I’ve felt they’ve been unprepared) so don’t be afraid to make sure you have the very best chance of succeeding. Good employees ask for clarity and clarification, so why shouldn’t candidates too?

4) Think through scenarios in advance – In most interviews you’ll be asked a variant of the, “can you give me an example of….” or “tell me about a time when…”. In advance of any interview think through a few scenarios that could represent one or two different things – leadership, persuasion, decision making, influence etc. By thinking it through in advance you can make sure you’ve got a variety of different options on using them and you don’t use your most obvious one first up and then keep on referring back to it.

5) Be positive with your language  – People want to work with people who are positive – its as simple as that. That doesn’t mean you need to bounce around the room and high five the recruiters, but choose your language carefully. Think about examples that show you acting in a positive light and especially think about this if you’re asked about scenarios where you’ve faced difficult situations or people. Don’t get dragged back in to the emotion of the moment, but rise above it and prevail!

6) Remember who you are – If you’re not right for a job, you don’t want it. We have all had moments when we’ve had to take on work that we didn’t want for financial or personal reasons. But in general the rule of thumb should always be that that interview is two ways. So don’t be afraid to be yourself, express yourself and avoid trying to be the person you think the company wants to recruit. Not only will you probably get it wrong, you’ll only be happy if you’re right and it isn’t who you really are.

7) Ace the beginning and end – Whether people like it or not we all have biases. Many of these you can’t do anything about, that’s down to the recruiter. But you can impact the primary and recency bias. Everyone will tell you to get to an interview on time and compose yourself, but this is really important – make sure you have a couple of lines planned for when you’re introduced. And similarly, close the interview well, thank people for their time, wish them a good day, whatever. It isn’t really the content that matters, just the impression. Don’t, as I once did, stand up and fall straight over – you’ll literally be taking a dive….

It’s open season for talent

It used to be that things were simpler when you wanted to recruit senior “talent” in to your organisation. Companies and sectors worked in a pretty siloed fashion and with a commercial hierarchy in place. Making it more straightforward for recruiters and managers alike.

When you needed to recruit an senior hire in to your business, you’d first identify your place in the industry hierarchy. You then had two choices, you could look up the hierarchy and identity people who were in more junior roles to your vacancy, but in a bigger organisation. Or you’d look down the hierarchy and find people in similar or larger roles, but in smaller organisations.

Of course, there were always organisations and companies of the moment. The ones that CEOs and leaders would say, “how about getting someone from ABC Corp?” but generally it was a straightforward thing.

Then things got a whole world more complicated.

As our businesses have changed and developed through the use of technology, as new “super companies” have come on to the scene and as the fetishistic adulation of the start-up has grown to gargantuan proportions, the world of talent acquisition has become much less linear.

On one hand you have the large traditional corporates, with their constant refrain of, “get me someone from Google/Facebook/Apple” and on the other, increasing evidence that these target companies are looking to established FMCG players

So what’s going on? Well nothing really, it is just the silos falling away and the increasing movement of talent both within and between industry. But the implications for those working in HR and talent management become increasingly more interesting:

  • Brand names don’t guarantee skill sets and whilst they never have, recruiting within industry always ensured a certain level of transferable knowledge that would pass as valuable. With cross industry moves it is harder to be sure.
  • Established organisations and fast growing organisations have completely different cultures and ways of working. Even if you get the skill set right, the ability to land well and navigate the organisation is an imperative for hiring.
  • The more sources there are for recruiting from, the more competitors there are for the same people. As career paths become less linear, your compelling argument needs to be greater than your status in the industry. You need to understand what you really have to offer someone from outside.
  • Compensation, benefits and career structures might need to go right out of the window. When things are no longer moving in a linear fashion, you can’t have linear structures. That offers a whole heap of pain, but it is a natural repercussion of inter industry moves.

But, at the end of the day, the biggest challenge is letting go of the things we’ve had, to gain the things we want. Bringing people in from outside of the industry, whichever way they move, means that they won’t have industry experience, it means they won’t necessarily look, behave and talk the same. And it means it will probably take them longer to get up to speed – regardless of the name or prestige of their previous company.