The negative power of change

I’ve written before about my loathing for the disproportionate use of the term “disrupt”. It is a lazy, attention seeking way of trying to be heard in a world where innovative, creative thinking is at a minimum and noise and kerfuffle cloud the air of rationality. In many ways, disrupt is the bastard offspring of “change” – another overly used terms that was bandied around liberally with the hope of appearing clean and fresh and new.

Most genuine disruption and change which involves humans is potentially painful. That’s why placing it in the hands of people who fail to understand these consequences is both dangerous and naive. It is also why I have fundamental reservations about anyone who professes to “love change”. Maybe some change, but all change?

The are organisations that have become dependent on change as a means of defining their purpose. They move from restructure, to initiative, to strategic review without stopping to take a breath. These are not the agile or adaptable organisation that they would hope to be, but instead lost and rudderless placing bet after bet hoping that one of them will come home without realising the quantum of their losses.

That is not to say that organisations shouldn’t seek to change, progress and develop. It is not to say that they shouldn’t seek to innovate, create and (maybe) have some disruptive force. But the overriding question has to be, “for what purpose?” What is the reason that we are doing this, what are the imperatives that we need to take in to account, what will be the difference that we will see at the end and how will we know whether we’ve achieved it?

The practices that we use to achieve this, the way in which we work to solve the problems, the means by which we measure and assess will all change, but the overriding context should not. The most agile and adaptable of organisations hardly need to talk about change or disruption, they’re making a million small and seemingly indiscernible improvements every year to be better.

Ultimately, when we’re talking about human lives, when we’re talking about human existence and experience, we need to be respectful, mindful and thoughtful about the implications on everyone within an ecosystem of the actions that we take. Loving change is one thing when you’re doing it, another when it is being done to you.

There is no “Digital Revolution”

Every day, I hear people in business talking about digital transformation, digital disruption, the digital revolution. I hear them talk about their organisations becoming digital businesses.

But the thing is, in most cases they aren’t becoming anything of the sort.

We can’t underestimate the impact that technology has on the way we interact as consumers, as employees, as enterprises and service providers. But we need to be careful to avoid the easy distraction of the simple half-truth.

Before “the digital revolution”, we didn’t refer to ourselves as physical businesses. And to that point, it is hard to put a finger on when physical became digital. The calculator? The mainframe? The mobile phone? The internet? When was the start of the end and the end of the beginning?

It really doesn’t matter what sector your organisation operates in, finance, retail, leisure, media or public services. The chances are that the principal purpose for which you employ people and go to work every day isn’t “digital”, but something else. To insure people against loss, to sell people the means to keep warm, to provide entertainment, content or security, health and wellbeing.

I’m not splitting hairs, my experience of working in various organisations over the years has taught me that in times of change, in times of disturbance or disruption, the survivors are the ones that understand what they do and what they exist for. They have a purpose that transcends the means of delivery.

They remain single-mindedly focussed on this core purpose and reason for being, but completely open minded to the way in which they can execute it in a changing world. This differentiation between intent and execution is critical for organisational alignment and strategic direction.

As HR leaders, we can really demonstrate our value when organisations undergo change and there is no doubt that new technologies provide opportunities that need to be optimised and embraced. To do that, we’ve got to understand what our businesses are really about, how they make money or fulfil their public service remit.

The nature of business, of organisations, has changed before and it will change again. There will be new entrants to our worlds and established names will fall by the way. In many cases, the biggest difference between those that win and those that lose, will not be the change itself, but the ability to understand what stays the same.