In praise of personnel

I started working in the profession in 1996, the year that saw Take That split and the airing of the last episode of the Fresh Prince of Bel Air – although I don’t remember either of these things in much detail, I admit I had to look them up. AOL was also named the most popular website of the year, for the c.20 million people that had access to the Internet, but behind the scenes a little known company called Google was indexing the web – but it wouldn’t have it’s own domain until the following year.

At work, I wrote out memos that were typed by a typing pool and deliver by hand in the internal mail system. And I was called a Personnel Services Officer, worked in Personnel – and I provided services to the personnel.

Nearly 30 years later, the world and the world of work has changed considerably. I’m writing this on technology that I couldn’t envisage would exist, to share on platforms that weren’t in existence. So much has changed and yes the fundamentals of how we come together to get things done – an activity also known as work – hasn’t changed that much at all. These days, whilst I don’t go by the title of Director of Personnel, I have stuck to the HR description and frankly, I’ve got no desire to change it.

A quick search in Linkedin will deliver you a cacophony of job titles for people doing the same and similar jobs. There are trends, counter trends, justification for changes (normally something about being more strategic – but we all know, calling yourself a “thought leader” doesn’t make you one). And all of these tiles and descriptions are on one hand fine, but also beg a fundamental question;

Who is a job title for?

Is it for the individual, so that it represents what they want to be seen as or how they want others to feel about them? Or, is it for everyone else so they understand what that person does, what they’re responsible for and when they might be helpful or when to get them involved?

If our jobs as leaders and people professionals is to make organisations simpler, easier to navigate, more effective and efficient, then using simple and straightforward language might not be a bad place to start. Job titles, department and function names are how people make sense of the organisation, they’re a universally recognised shorthand that help us to get things done. Where do I go, who do I speak to in order to carry out the task that I need to get done?

Marathon bars didn’t get tastier because they were called Snickers, Twitter didn’t become a better place because it was named X, The Independent didn’t get better editorially as The i, and we all know Hermes didn’t stop chucking parcels over hedges with it became Evri. In some ways, names and job titles don’t matter at all but in other ways they absolutely do.

Ok, so maybe Personnel was a little bit dated but people knew what it was and what it did. And sometimes, that has greater value to organisational performance than any rebrand simply to assuage the egos of the job holders. That’s something would could all do with a little bit more.

Simplicity in practice

For years I’ve been banging on about the unnecessary complexity of the modern workplace. And whilst it is reassuring to hear more and more people talk about the need to make things simpler and, “more human”, I’m more concerned than ever that we just don’t understand what that means.

It means doing less – which probably means smaller teams and lower budgets.

It means stopping – which probably means losing elements of perceived control.

It means thinking differently – which probably means losing people.

It means a new alignment – which means creating a new purpose.

And this is why it is easier for people to stand on conference stages, write articles or sell services, than it is to achieve as a practitioner. Because these changes go directly to the heart of the way in which we operate and have operated for years. They go to the heart of everything we have been taught is right and told to value.

In many ways, the world of “management” is very like the world of diet, health and wellbeing. Full of fads and initiatives that are layered on top of one another, each promising to be the answer, when deep down we know that the problem itself is one that never used to exist – until we created it ourselves.

We celebrate the ditching of the performance review – when that is simply a symptom of a problem that we created. The desire to differentiate and measure individuals within a group.

We champion the need for candidate and employee experience – presenting the treatment of people with dignity and respect as revolutionary or new.

Understanding the solution, means looking beyond the symptoms to the root causes. In the same way that faddy diets don’t deal with obesity and can instead contribute to the problem. We need to take a systemic and focused approach that recognises the multiple complex drivers, that recognises our contribution to them and starts to unpick and unwind, rather than layer on top.

To put it simply, we are the problem and we are also the solution; but only if we choose to change.

Ripping up the writing rules

As human beings we’re conditioned to use “appropriate” language depending on our setting. In the bar, in a shop, when we bump in to someone on the street and, of course, in the workplace. We choose the way in which we speak, the way in which we interact based not on our conscious decisions, but instead on the way in which society has shaped us.

Similarly, our reaction to the language of others is also conditioned by our expectations of situational appropriateness. When something does meet with these expectations, we take note. Sometimes, with shock, surprise and maybe even joy.

If we want to create more human, more humane workforces, we must never forget the power of the words we use. We need to remember that we are conditioned to write, to talk to employees, to present ourselves in certain ways. There is no rule book, no code of conduct that exists that tells us we need to talk in this way. It’s just years and years of conditioning.

See what I mean:

“We are committed to being a flexible employer as a method of helping us to retain valued employees. We recognise that there may be times when you wish to take an extended period of absence in order to pursue personal interests or domestic duties such as caring for a family member.”

Or,

“We recognise the potential in all of our employees and that talent exists throughout the organisation. Analysis has already taken place across the organisation to map out current activities that support talent management and to identify strengths,weaknesses, opportunities and threats.”

And my personal favourite,

“Here at xxxx our ambition is to create the best environment for all our colleagues to reach their full potential. In doing so, we build the culture, capability and capacity to help the business meet its multichannel growth ambitions.

We are facilitating a simple, honest and human culture that is inclusive, collaborative and connected. Ensuring we work with the right structures and processes, to enable flexibility and a culture that values individual contribution, builds teams and minimises risk for xxx.”

Who actually talks like this? I doubt the author of any of these pieces would ever actually speak this way, yet when they put their work hat on, something else comes out. And the expectations of the recipients are met.

Changing how we think, how we act and how we speak is hard. We’re wired to be one thing and yet we want to be another. It takes commitment and it takes perseverance. But when we do, people are more likely to take note.

“We know sometimes you’ll need to take extra time off to deal with the things that happen in life, and that’s ok”

“We want to help you to use all of your skills and abilities at work”

“We’re trying to be the best we can be and to help you to do the same”

Here’s the challenge. As you’re writing this week, whether it is a policy, an advert, an email or announcement. Ask yourself whether you’re writing as you, or whether you’re writing as you’ve been conditioned. If it’s the latter, try switching it around. Speak like a human, not a Human Resource and see what the reaction is. You might be pleasantly surprised.

HR is UX

Over the past few years, I’ve written repeatedly about simplicity being fundamental to the future of organisational management. I’m not alone, and increasingly there is a trend to recognise this. You know that when Deloitte starts referring to it as an emerging trend that it is no longer niche.

And whilst it is well acknowledged that simplicity is harder to achieve than complexity. I think, simplicity is…..well a little simple.

For me, the future of HR management lies in a concept that is often attributed to technology, but has as much, if not more, to do with human interaction. I’m talking about “user experience” or UX a term that didn’t really exist in this way until the mid 90s.

But UX and the approach to it can inform our HR and people management practices both in our use of technology and in the wider approach to employees.

It’s Sunday at time of writing and I’m feeling a bit lazy, so let’s borrow from Wikipedia the main benefits of UX based design,

• Avoiding unnecessary product features
• Simplifying design documentation and customer-centric technical publications
• Improving the usability of the system and therefore its acceptance by customers
• Expediting design and development through detailed and properly conceived guidelines
• Incorporating business and marketing goals while protecting the user’s freedom of choice

Anyone arguing with any of those? No, I thought not. But do we really practice it?

Think about when you open a new technology product. Let’s take an iPhone. The design, the presentation, the simplicity that belies the complexity beneath, the configurability and personalisation, the navigation and experience. Think of the excitement you felt the first time you saw or experienced one.

When smart phones came in to existence, nobody could see the point. The seemed like an expensive, laborious waste of time and money. But in time we’ve come to find them an essential that we can’t live without.

Now there’s a thing…..