resourcing

It’s open season for talent

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It used to be that things were simpler when you wanted to recruit senior “talent” in to your organisation. Companies and sectors worked in a pretty siloed fashion and with a commercial hierarchy in place. Making it more straightforward for recruiters and managers alike.

When you needed to recruit an senior hire in to your business, you’d first identify your place in the industry hierarchy. You then had two choices, you could look up the hierarchy and identity people who were in more junior roles to your vacancy, but in a bigger organisation. Or you’d look down the hierarchy and find people in similar or larger roles, but in smaller organisations.

Of course, there were always organisations and companies of the moment. The ones that CEOs and leaders would say, “how about getting someone from ABC Corp?” but generally it was a straightforward thing.

Then things got a whole world more complicated.

As our businesses have changed and developed through the use of technology, as new “super companies” have come on to the scene and as the fetishistic adulation of the start-up has grown to gargantuan proportions, the world of talent acquisition has become much less linear.

On one hand you have the large traditional corporates, with their constant refrain of, “get me someone from Google/Facebook/Apple” and on the other, increasing evidence that these target companies are looking to established FMCG players

So what’s going on? Well nothing really, it is just the silos falling away and the increasing movement of talent both within and between industry. But the implications for those working in HR and talent management become increasingly more interesting:

  • Brand names don’t guarantee skill sets and whilst they never have, recruiting within industry always ensured a certain level of transferable knowledge that would pass as valuable. With cross industry moves it is harder to be sure.
  • Established organisations and fast growing organisations have completely different cultures and ways of working. Even if you get the skill set right, the ability to land well and navigate the organisation is an imperative for hiring.
  • The more sources there are for recruiting from, the more competitors there are for the same people. As career paths become less linear, your compelling argument needs to be greater than your status in the industry. You need to understand what you really have to offer someone from outside.
  • Compensation, benefits and career structures might need to go right out of the window. When things are no longer moving in a linear fashion, you can’t have linear structures. That offers a whole heap of pain, but it is a natural repercussion of inter industry moves.

But, at the end of the day, the biggest challenge is letting go of the things we’ve had, to gain the things we want. Bringing people in from outside of the industry, whichever way they move, means that they won’t have industry experience, it means they won’t necessarily look, behave and talk the same. And it means it will probably take them longer to get up to speed – regardless of the name or prestige of their previous company.

The feedback paradox

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In HR we absolutely LOVE feedback. We talk about it, write about it and tell everyone that they need to do it.

Until it comes to unsuccessful job candidates. And then we will do absolutely anything to avoid it.

Take any group of recruiters or HR people and ask them about giving feedback to unsuccessful candidates and you’ll hear a range of opinions. But you’ll rarely hear anyone espouse that we should be giving feedback to everyone.

And normally the excuse is we don’t have time.

But the truth is that we don’t see the value. We’re only interested in the hire, not the potential hire. We don’t want to improve the talent pool, we want to take from it. We’re not interested in helping people, we’re only interested in them helping us.

If we do give feedback it tends to be generic, unhelpful and unactionable and (I’d suggest) in most cases dodges the real reasons that a candidate didn’t make it through. Don’t believe me? Ask any recruitment consultant what their major gripes with HR professionals are and not providing decent feedback will come up in the top three. Guaranteed.

We can do more.

Giving good feedback, however you manage it, could make a real difference to a candidate going forward. It could be the difference between them getting a job or not. It doesn’t take that long and it feels like it should be a common courtesy and it won’t do your employer brand any harm at all.

So what are we all so scared of?

Ten reasons we don’t care about candidate experience

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We love talking about candidate experience. I hear time and time again how important it is, yet the reality is that most of us are pretty dreadful at it regardless of whether we are HR or recruitment professionals.

The fact is that most recruiters don’t care about candidate experience, and here’s why:

1) We build dodgy website experiences – Most online application processes make getting in to Berghain look like a piece of cake. At a recent event I was at a roundtable of recruiters roundly condemned every single major ATS. And yes, whilst we can be a whiny bunch, there’s some truth in it. If these were e-commerce sites, we’d be losing money.

2) We don’t have time to give feedback – This is probably the defining question that sets out where you are on candidate experience. People tell me they just don’t have time, and I’ve got sympathy with that. But then don’t say you care about candidate experience, because you don’t.

3) We create mystery processes – Would you order something without a delivery time? Enter a competition without any rules? Our single-minded focus on making sure people don’t know how to get a job with us is something to behold. I mean, if people knew, they might hold us to account? And we’re too busy making sure they have a good experience to deal with that.

4) We don’t understand our own biases – I’ve heard too many recruiters….I could actually stop the sentence there and it would be enough…but let’s indulge…I’ve heard too many recruiters say, “I would never consider someone who xxxxx”. Bias? Who knows, but the chance is yes, absolutely. Get yourself here. Now.

5) We allow indefensible criteria – “The manager wants to only see people who can hold eleven marshmallows in their mouth and still hum the national anthem. Apparently the last two job holders could do that and they were both top performers”.

6) We value operational efficiency over optimal pathway – Every process redesign I have ever seen in recruitment has been to make things easier for the recruiter and the line manager. Not once have I seen people take on more work to make the candidate’s life easier. Not once.

7) We want to separate recruitment out from the employee cycle – Centres of excellence, outsourced solutions, service centres. Can you imagine setting up your business so that you sold a product without actually being aware of the quality of the build, design and the delivery times? No, me neither so how can we give candidates a great experience if we don’t know what’s going to happen when they’re hired?

8) We STILL use social media to sell – Even the companies lauded for using social media well are way, way, way behind the customer service functions of most businesses. Candidate experience? Don’t ask us questions and we won’t need to respond. See our FAQ and in the meantime, click this link. Thanks.

9) We work office hours – People enter the recruitment process when they’re not at work. For example, we’ve been using the awesome HireVue technology now for nearly three years. Our data shows that over 50% of people use the system outside of 9-5 and the most popular day is…..Sunday. We know this as a profession, but want to speak to a recruiter out of hours? We’re in the pub. But, don’t let that worry you, just enjoy the experience.

10) We serve the business not the candidate – I’m not saying this is wrong, it’s a thing, it just is. Every time we will put a line manager before a candidate because simply we care more about their experience. I know. I’m not wrong.

Don’t believe me? The REC have just launched the results of their research in to candidate experience, you can get it here.  And whilst you’re at it, join up to the Good Recruitment Campaign here.

Let’s stop talking the talk.

A chain of thought

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It seems a a week can’t pass without someone warning of the risk to business of the ageing workforce and a resultant skills gap.

I also repeatedly hear arguments to fragment the function by separating out Resourcing, Learning and Development, Talent (repeat and replace with whichever specialism the complaining person works in) from the evil HR.

And I sigh and try not to resort to my wearied protestations of idiocy.

I don’t know of any other area of business where we would fragment the management of the supply chain and believe that it would result in a better performance.

Internal capability, succession, resourcing, talent, skills, development and education need to be seamless and integrated, not fragmented and disparate. We need to unite, not divide.

Instead of assuaging our fragile egos, let’s think about the challenges that face us and how we might raise our game to meet them.

Complex problems, require complex solutions. Not simplistic thinking and vacuous soundbites.