The folly of individual choice

It is very rare that I recommend a book, I did enough of that when I worked at Penguin Random House so I figure I’m due a break. And, to be honest, I’m baffled why my ex-colleagues didn’t acquire “The Lonely Century” by Noreena Hertz, because, quite frankly, it is brilliant. If ever there was a book for our current times, then this feels like it. But I’ll allow you to explore that for yourselves and instead move on to a few reflections that come from it.

If I think back to my early studies and career, I recognise now the relentless push towards individual focus in the workplace. Often driven by research from the US, we were encouraged to look at performance related pay, individual rather than collective bargaining and concepts such as engagement and discretionary effort. After decades of frustration caused by industrial disputes and fuddled business thinking, a new doctrine was emerging – singular choice.

I think most of us would conclude now that the push on performance related pay based on granular performance reviews is folly which failed to deliver on its one stated aim and of course we’ve seen the impact the individual bargaining has had on the gender pay gap, not to mention the inherent discrimination in many organisations against black, asian and other ethnic employees. And yet, the direction of travel continues through other elements such as pension choices, extreme flexible benefits and individual learning accounts.

And now, perhaps the biggest threat to collective organisational culture and support. The “choice” about where you work.

If anything, our workplaces and organisations should be a driver of societal cohesion. They should be places that bring people together to deliver collective outcomes and goals, they should be places in which we identify and feel we belong. They should be places that celebrate and welcome difference, through unity. They should be places that literally bring people together.

And in many cases they haven’t been anything like this.

The answer, however, cannot be to further fragment our organisations to allow people to choose when and if they come together with their colleagues. It cannot be to allow the behaviour of the majority to leave others feeling left out or to create organisations where only one “type” feels that they can truly fit in, or to create two or three tier organisations where only certain rules apply to certain groups.

The answer instead is to recreate our organisations around our communities, to be truly inclusive, cohesive and welcoming. Recognising that sometimes we all have to make individual sacrifices in the pursuit of a higher collective goal. Where we sign up (explicitly or implicitly) to support one another first and to think of ourselves thereafter, where the sum of the whole is greater than the individual parts. The answer has to be to try harder, not to give up.

If I think back to March this year, there was genuine hope that we would emerge from the pandemic having rediscovered concepts around community, collective identity, selflessness and the recognition of previously unsung heroes. As we go into the autumn and winter (and another lockdown) I worry this was more of a temporary blip, I sincerely hope I’m wrong.

HR needs the workplace more than most

Over the last few weeks I’ve written about the need to bring people back into the workplace and to find a new balance of flexibility. There are countless reasons why this makes sense, which I won’t repeat again, but you can read some of them here and here. Last week the same calls were made first by the CBI and then by the UK Government. Cue outrage from the normal quarters within the people profession, busy munching on their homemade granola.

Whilst the arguments for a gradual return to the workplace span all job types, for those in the HR profession there are particular concerns, which makes it doubly ironic that many in the ranks are championing their own demise. Once again, we have drunk the proverbial Kool Aid and not stopped to think through the implications of the arguments that we make.

Lets start with the administration that forms part of every HR function, no matter how we try to streamline it or remove it altogether. People need to get paid have changes made, get issued contracts, have records kept and a whole host of other activities. The arguments for systematization will only become stronger with teams absent from sight and if people are really necessary, why pay the higher wages of the UK when the work can be outsourced to other parts of the world? What difference does it make if the process is standardised and the only connection is digital?

Then we have the other aspects of the work that we do. If we are learning remotely, then why not buy the content in, we can digitalise the whole process allowing subject matter expects to buy directly in from providers, no need for costly intermediaries who only interact with the business online. Delivery can be recorded by and consumed at the time and need of the individual regardless of the business that they’re in. What value does the internal recruiter have, when interviews are scheduled by Zoom, following an advert automatically placed on a job board and they’ve never met the hiring manager?

The argument around widespread homeworking assumes that the value that we perceive we can add in this way is matched by the value of those that employ us. That’s a dangerous assumption to make and one that has, over the years, consistently shown to be mismatched. Our job now is to build on the fantastic work that HR professionals have delivered over the last six months, to demonstrate our knowledge of the broader societal and economic impact of organisations and work and to articulate the importance of culture and shared values. The overwhelming evidence is that this prospers better in person than online, we can choose to champion that agenda or to slip backwards at our peril.

Why we need a new debate on flexibility

I’ve previously written about how, whatever comes from the pandemic, we will still need to physically come together at work. It is a myth that this is the end of the office and those that follow that line will, in my opinion, soon come to regret it. The other oft heralded statement at the moment is that this is a new dawn for flexibility at work. And whilst I hope it is, it means honestly addressing the inflexible flexibility that has been our model to date.

Our existing model of flexible working is no longer fit for purpose. In many ways, it introduces into work further structured inflexibility that, I’d go as far to say, could be one of the driving factors behind poor productivity. In embracing this, “new dawn” we need to be honest and open in the discussion and lose the emotion that is often raised in critiquing these existing structures.

I wouldn’t mind betting that in most organisations, if you ran the analysis of part time workers, the majority would not be at work on a Friday. As a long time commuter, I’d also add that the volume of (pre-pandemic) workers that “worked from home” also increased on a Friday. Not only is this statistically improbably, it is also unproductive, economically damaging and socially and organisationally inequitable. It isn’t flexibility in any true shape or form.

There is a decent argument to be had for a four day working week. That’s a good way of structuring and organising flexibility within both organisations and nations, but it is planned, thought through and evenly applied to all. But the reality is that the more likely model, at least in the UK, is going to be driven by reduced capacity in buildings through social distancing as well as the social appetite to maintain some of the practices that have been learnt over the last four months.

If we are truly to have a brave conversation about flexibility at work, that probably means throwing out the existing legislation that has led to our weirdly inflexible current situation. It means looking at the working week being seven days rather than five for more than just frontline and operational workers, it means looking at annualised hours, minimum hours contracts, it means dusting off the actually quite brilliant (but much maligned) Taylor report and starting to have a more progressive conversation about solutions that work for both organisations and individuals.

By definition, the presenteeism culture that has pervaded in many workplaces will be rightly challenged, but in using the workspaces for the work that really needs us to come together, so will the inflexible contractual arrangements that so many organisations have introduced in order to try and do the right thing by their workforces. We need to lose our previous grounding in legislative rights and protection and imagine a new world, with new normals and new possibilities.

Simply put, our model of flexible working is neither flexible, nor is it working. It is time for something much, much better.

If not now, then when?

People will have a range of views on the HR profession, I’m ok with that. It may not surprise you to know that I don’t come to work to either fulfil or disprove a myriad of perceptions of my worth or usefulness.  It may surprise people to know that the reason I do come to work is to steer the organisation that employs me at the time to do the right thing for the people it employs.

Obviously if you take this to the macro level, profitable organisations can invest back in the workforce, successful organisations ensure they have capital investment, commercial organisations ensure they can see and instigate the opportunities that lead to success and profitability – and so the cycle continues.

But that’s not the reason I get out of bed in the morning, the reason I do is to try to create the place to work that my colleagues want to be in. Even if that will inevitably involve some bitching and moaning along the way – you can’t please all the people all of the time…

Over the last couple of weeks I’ve seen a rise in calls for “HR to step forward”, or how strong HR is needed more than ever. The clarion call of a crisis, once again being used to throw the profession into the light. Remember 2007?

Whilst it starts with obvious decisions about furloughing, protection of wages, short term working, redundancies, protection of health, safety and wellbeing, managing remote workers and resource and contingency planning. It extends to issues such as executive reward, dividends, culture, engagement and productivity and post crisis recovery. There is no doubt that there is a lot for us to navigate.

The cynic in me wants to ask why it requires a global pandemic for the profession to find some backbone and step into the role that it should be playing every day? Why it requires something of such magnitude to bring a focus on the contribution that we make? But I guess beggars can’t be choosers, and as a collective we have been beggars for far too long.

We have seen and will continue to see some shocking examples of bad HR practice through this event, we need to hold these organisations and decision makers to account. But if we genuinely want to learn and grow from this, we also need to celebrate those organisations that are doing the right thing, protecting their employees and stepping up and into the right leadership space.

Because frankly, if not now then when?