Trust starts in the words that we use

I think it goes without saying that large parts of society have an issue with trust. Whether it is trust in politicians, trust in the media or trust in business. Institutions that once were seen as being cohesive forces in society are now the perpetrators, if not originators, of societal fragmentation.

At the heart of this mistrust is our inability to speak openly and honestly about subjects that are of mass importance, to be clear about the impact of change, to face into the repercussions of our actions. I wrote a few weeks ago about a session I did a number of years ago where I portrayed a rather bleak future on the back of the introduction of technology and how it fell on deaf ears compared to the sugar coated, unicorn riding, emancipation argument being offered on the other side. I’ll bet my house on which one of us is right.

The point though isn’t the change itself, it is our inability to be honest about the implications. And this is something that we see everyday in organisations, in the same way that the “self employed” delivery driver being measured by the second doesn’t recognise the benefits of technology allowing an executive to answer their emails from the Bahamas, too often we communicate an artificial version of the future that just doesn’t match with the reality that people experience.

Last month, Tesco announced around 4,500 job cuts in order to “serve shoppers better”. That’s right, having fewer employees in stores will be better for shoppers. Well I don’t know about you, but I can’t think of one time I’ve been in any retail outlet and thought, “I wish there were fewer employees here to serve me”. Of course the reality is that Tesco needs to cut overheads in order to compete on price and maintain its dividend and one of the most effective ways of doing that is through staff numbers. So why can’t they say that?

If we are going to try to regain trust in our organisations, in business as a whole, then we need to start by being honest. That means being straight up about the good and the bad, it means being honest when things will have a negative impact, it means facing into the implications of the decisions that we make. It means treating employees (see also voters readers and viewers too) as grown ups who are able to understand when they are being told the truth and when they are being fed an institutional mistruth.

Our corporate norms reject ideas of candour, the call for palatable half truths. Our corporate norms, however, have got us into this situation. Maybe now is the time to reappraise. If we can’t be open and honest, we can never truly build trust.

 

Deal or No Deal?

When I started work, I don’t remember thinking I was due anything other than a pay cheque at the end of the month. I’d received my contract and terms and conditions and I accepted the deal  – the amount of holiday, the level of pension and the protection for sickness. That is about all there was in those days.

I figured that if I worked hard, put in the hours, managed to show a bit of intelligence and initiative that it would help me. Not to get a promotion, but to get experience and ultimately a good reference. Because when I started the job, my director had been very clear – I wasn’t going to stay.

It wasn’t that he was a hire and fire them character – far from it – but he had taken a policy to hire young, eager, recently qualified professionals and to give them a chance in the world of work. In return he realised that he got good quality people, but one’s that would want to move on pretty quickly – and he was ok with that. That was the deal.

Throughout my career, I’ve heard reference to “entitlement” more and more. It really wasn’t a term I was familiar with back in the mid 90s. And whilst I’ve worked with some people who truly believe they were the most entitled on the planet, “we’re unicorns, Neil, that’s what you need to do if you want to hire unicorns”, I’ve met more who’ve been disappointed that a promise they were led to believe, hasn’t materialised.

The thing about a deal is that it has to work for both sides, and yet as organisations too often we want to pretend we have something greater than the reality, in the belief that what we actually have wouldn’t be appetising. The implication of this is we don’t believe that job applicants and employees are capable of making an assessment based on facts and acting in accordance with their best judgment.

So instead we talk about nebulous concepts such as career enhancement, progression, development opportunities and stretch, which are easily misinterpreted and can be unintentionally disingenuous. Frustrations normally kick in at about two years into the employee journey, when people start to realise that their interpretation of the phrase wasn’t the same as the organisation’s.

There’s nothing wrong about a straightforward deal at work, in fact I’d argue there is something pretty refreshing. “If you come here, you’ll be working with good people to do your job, we will look after your health, safety and wellbeing, we will pay you x and give you y on top. You’ll learn and hopefully enjoy yourself and in the future, who knows, you might find something else here you like or you might choose to move on. And we understand and respect that”.

Deal, or no deal?