Uber, Netflix, Facebook and Google teach us nothing

Where once the FTSE100 and Fortune 500 were the darlings of the industry, lining up to share case study after case study. They’ve now been replaced by the new generation of corporate clones – those organisations that “disrupted” the previous incumbents.

You can learn to “Uber” your recruitment processes, reinvent HR the “Netflix way”, learn to manage “Facebook talent” and, of course, create the company that everyone wants to work for thanks to Google.  Without mentioning taking time to remove your management in order to be like the Z word that cannot be repeated.

As we watch even the mainstream companies rush to be the first in their sector to do away with performance reviews (they’ll be back…..mark my words), what should you be doing? How can the average HR practitioner keep up with the heady trend of HR reinvention and disruption?

Well, you can start by doing nothing.

Zip, diddly squat, nada. Talk a walk, enjoy the autumn leaves, watch the squirrels bury their nuts.

Remember how you hated being told how to do it like RBS, HSBC and Marks and Spencer? Remember how GC, Diageo and Mars made you feel inferior just by standing in a room?

It’s the same thing. Just with a new type of shiny.

The key to successful HR management is the same as interior design. Be sympathetic to the structure, think about practicalities, have an eye for creativity and a drop of flair. But remember what your budget is, where you’re starting from and always, ALWAYS get planning permission.

Because in the same way that you wouldn’t apply explicit geometric design to an 16th Century coach house, or brutalism to a Tudor mansion, nor should you necessarily try to apply holacracy in a traditional engineering business, or values based leadership in a tobacco company.

What is missing from our profession, isn’t a new set of case studies it’s a sense of creative thinking, innovation and invention. By all means look at what other people are doing to inform and educate. To give you ideas and to provoke thought. But find your own solution in your own business.

Uber, Netflix, Facebook and Google teach us nothing, they just show one way. Rather than lining up to be the next one to swallow the Kool Aid, why don’t you try to create something for yourself? Not only will it be more rewarding, it’s a hell of a lot more likely to work.