We create the culture (when) we hate

Social media isn’t what it once could have been. Perhaps it was always destined to be this way – factious, opinionated, angry and blaming. Perhaps it is just places a magnifying glass on the society that we are creating, that’s playing out in front of our very eyes. Perhaps it is a bellwether of something more deep rooted that’s going on around us every minute of every day.

James Marriot wrote a brilliant piece in The Times a few weeks about the importance, in some respects, of social conformity in ensuring thoughtfulness and meaningful discourse. The idea that simply through the presence of others, the expression of ideas is likely to be more thoughtful and we more considered in our views. And we’ve all heard the sage advice to write nothing that we wouldn’t say to someone in person.

But the social norming of social channels is entirely different to sitting in an office, a pub or in a debating chamber. Many years ago I wrote that the problem with the democratisation of the media was that it places a voice in the hands of the “dull, feckless and boring”. I’m not sure that is entirely fair, but it certainly creates a false sense of importance through audience and – at the extreme – a blue tick on Twitter suddenly gives a legitimacy that historically would only have been given by an organisation willing to pay for a view or opinion, or through a public mandate.

There is a clear argument to be made that this is a good thing. Remove the shackles of economic or political barriers to entry and open up the airwaves to anyone, let the most popular thrive. In the same way that I’ve spoken about the dangers of choice, popularism brings with it more downsides than it does up and fuels the increased polarisation that we see in so many situations. “It’s complicated” or “I can see both sides” wins fewer short term support than an over simplified, energised opinion.

Which is why one of the biggest game in town now is blame. Whatever the situation, the moment or issue, somebody has to be singled out and responsible for anything that we disagree with – and as publicly as possible. At the same time fuelling the division and the polarisation that is already spreading like a poison in our social and political discourse and pretty much every aspect of society.

Take the recent period of extreme hot weather (yes that’s a fact it was extreme) and immediately the social verse was full of opinions about how it “wasn’t really that hot” and that health experts were some how trying to dupe us, to spoil our fun. Alongside the extreme and ill formed opinions, “I went to Ibiza once and it was way hotter than this”, we get the misinformation both idle and intentional that then follows. (See the false weather map as an example). The powers that be couldn’t be considering the minimum mortality temperature or likely excess deaths, there was bound to be an ulterior motives. And we, through the power of our social presence, we’re going to point that out.

But of course, this isn’t about weather or temperature it is about how we, each and every one of us, contribute to the culture and the society that we live in. When we get likes or retweets by shouting our view point louder, when we feed the bravado of others by doing it back to them. When we are hurtful or spiteful or divisive. We spread hurt, spite and division much further than our original premise. Our actions facilitate the actions of others whether they agree with our view points or not – we are condoning a way of behaving. And that culture, those behaviours, the belief that there is someone always at fault spreads pervasively and causes misery throughout our communities and even into our workplaces.

Dignity, respect, curiosity and inclusion is built on acting dignified being respectful, remaining curious and seeking to include. It doesn’t happen because we wish it to be so, but only through the integrity of our actions.

The bubble of employee opinion

A few years ago now (the ‘rona years makes time a little confused) I read a fabulous book called The Disruption Dilemma by Joshua Gans. I’m not a huge fan of the over use of the word disruption and Gans does a great job of separating out the wheat from the chaff in this respect and focussing on two key types of disruption, demand side and supply side. And most memorably for me was the proper telling of the Blockbuster story, away from the simplistic neanderthal versus agile competitor false narrative. Blockbuster had trialled a more “on demand” service, but their customers didn’t like it. One of their errors being that they didn’t think about the needs of those people that weren’t customers.

There are clear and distinct parallels with the way in which we shape and evolve our organisations, as if they were a private members club which, once the door is closed, is hermetically sealed from the realities of the wider world. I see comment after comment of leaders who say, “we listened to our staff and they said they wanted…”. And then in the same breath bemoaning the “war for talent” (vomit) and “the great resignation” (poke eyes out). Maybe the better question to ask is, “what to do the people who don’t work for us want?”.

Because when we talk to the people within our organisations they’ve already bagged the stuff we do, that is by nature their starting point. In the same way your older child might bemoan the fact that they don’t want to grow up and your younger one might want nothing more than to be a big girl or boy – there is no criticism or judgment in this but just an understanding of our starting point of reference. And if we only ask the people with a relatively shared sense of collective experience, we shouldn’t be surprised if the diversity of response is limited.

In a previous post I referred to the statistic that 41% of working adults in the UK don’t earn enough to pay income tax (incidentally, by comparison, 61% of US adults paid no income tax in 2020). If we were to ask this population what they wanted from work, what do we think they’d say? What about the 700,000 16-24 year olds who are not in employment, education or training? And what about the 47% of people with disabilities who are out of the workplace?

If you asked them what their priorities, what would be top of the list? And would it be the same as the agenda that we are pushing in our organisations, or are we creating a slightly narcissistic view of the world of work? Constantly creating betterment for those who already have, without looking to spread the opportunity to those who have not? My guess is, that if you’re holding down several insecure jobs to not earn enough to live on, whilst purpose and values may be somewhere on your list of wants it isn’t going to be top 5. You’re less likely to be focused on the choice of where you work and more focused on the certainty of hours and a decent starting rate. When we call ourselves an “employer of choice”, to whom do we mean?

As companies that focus solely on their customer base and overlook those people further afield are mostly destined to decline. Those organisations that fail to take into account the needs of the broader community will surely go the same way. Of course we should look after our employees, that goes without saying, but we should build a world of work that extends far beyond that base and understand and meet the needs of those that could, would and should form part of the labour force – but at the moment our world does not accept.

Are we out of the woods yet?

One of the reasons I’ve always hated the comparison between business and sport is that whilst one has a very clear beginning and end, whether that is the geographical distance of a race, the length of a season, or the number of points that need to be achieved – the other is entirely open ended. There is no finish line, no final whistle, no countdown clock – we go and we go again.

Which is why I’m starting to feel slightly uneasy about the last twelve months of self congratulatory indulgence about how well organisations have navigated the pandemic. Because, I fear what is to come is going to be way harder for most leadership teams and that in a few years we’ll look back at the pandemic as a walk in the park. Don’t get me wrong, I”m not smug – in fact I sincerely hope I’m wrong. But the economic clouds that are gathering, suggest I might not be.

I was speaking at a CIPD conference a few months ago and in amongst the inevitable discussions about hybrid working, the great resignation and the new found freedoms that “every” employee has. I talked about spiralling costs, industrial unrest and the prospect of business collapse and significant redundancies. But this time, with no furlough, no Government support and no immediate economic bounce back. Suffice to say that I was as popular as being sat next to “that uncle” at the Christmas table. In fact, it reminded me of a session in London in 2015 that I wrote about here. I’m at risk of never being invited again and that would be entirely fair.

Talking with my son yesterday, who is in his early twenties, I was explaining the housing repossessions of the 90s and how for many in their thirties and early forties this would be a completely new experience to them. The combination of cost inflation, not being matched by wage inflation and increasing rises in interest rates is a heady mix of trouble for every single customer, employee and of course for the majority of organisations too. At a team meeting last week, someone made the point that jobs and recruitment were regularly in the news these days and even on the news at ten. I’m sure I’m not the only person that is old enough to remember the charts every evening of the number of job losses that were announced that day.

We live in a truly global economy and whilst there are certain things that we can organisationally do to influence the macro economic environment, I don’t intend to go into those right now for the fear of being even more unpopular, the reality is the most important thing we can do is to think ahead and plan for our own businesses and organisations. I don’t foresee any circumstance where we will be able to totally avoid the pain, but we might be able to reduce it – making decisions now that make things better for our employees in the future.

You think the pandemic was hard? Just wait and see what comes next.

We’re stuck inside our own debate (again)

When you think the biggest contribution you have to make to your organisation is a debate on how many days office workers should be in the office, you know you’ve failed as a profession. Sorry, I want to find a nicer way of saying that, but I just can’t.

This isn’t a new thing, just the latest of a long history of internally focused, self obsessed initiatives that have failed to add little value to organisations, society or the communities we serve. Remember when everything was about “disruption”? As I said at the time, nobody wants to be disrupted and the last two years have proved that to be the case. Can’t get on a plane for your holiday because there are no ground staff? Can’t get a train to get to work because of industrial action? Welcome to disruption.

And then of course we were going to blow up performance management and appraisals. Remember that? Because of course, the most existential challenge and issue your organisation faces right now is the number of performance categories you have and the best way to change behaviour is always to change the form…

When I wrote a ten point agenda for change four or five years ago it was more a cathartic reaction to another pointless news story about the profession that came about because of our singular ability to stand for anything other than the protection of our own working practices and self interest. And whilst I come across more and more HR professionals that “get it”, the majority of the profession is still well and truly sucked into it’s own navel.

The instinct of most in the face of criticism is to try to do stuff to be popular, but if our fundamental drive is to be liked we are destined to fail like anyone in a leadership position. One of the confusions we have about our political system is we think politicians are there to do what we want them to do, democracy is about listening to views and opinions not simply doing the thing that most people say they want. When you do that you become insular and so focused on the internal zeitgeist that you lose sight of the greater purpose – such is the case in many organisations too.

And that is where too many HR functions are right now, with not a single eye on the outside, the big macro changes in the economy, in society, that will provide challenges for our organisations tomorrow, next year and for many years to come. Those are the debates we should be raising with our executive teams and boards, those are the things that demonstrate our true value as a profession, those are the things that will fundamentally make a difference to the long term organisational success.

I saw a stat this weekend that really shook me. In the UK, only 59% of the adult population have incomes high enough to pay tax. Ask yourself a question. What is your organisation doing to tackle that?