Can you make the case?

There are two truths that I’ve learnt through blogging:

– If you write enough words the statistical odds are, that at some point, you will land on something that makes sense.

– If you reread that particular “thing” enough times, you’ll wish you wrote it slightly differently.

On this occasion, the specific phrase is one that I wrote in January 2013,

“We need to accept that you don’t get influence through control, you get influence through other people’s positive experience of you. Get influence through people wanting you involved not by telling them you have to be.”

Fast forward two and a half years and I’m sitting with some fellow HR Directors listening to the Conservative “political beast”, Kenneth Clarke MP, speaking about the challenges of winning the debate on continued involvement in the European Union. Critiquing the state of current politics, one particular statement he made really stood out (and I probably paraphrase a little),

“We used to look at the opinion polls and think, ‘how do we win the debate and convince people our arguments are right’, but now we look at the polls and say, ‘let’s do what they want’.”

In some ways, I think this is an argument that the HR profession needs to heed and particularly when we think about how we use data and analytics as a force for good work and organisational performance and success.

There’s a lot of pressure within organisations for HR to do what the “voters” want, and this has undoubtedly been one of the biggest weaknesses of the drive for HR to be more, “commercial”. Being truly commercial is more about leading the debate than it is following opinion, it’s about having a strategic direction and understanding the steps that need to be taken to achieve it, it’s about cohesive “policy making” and having a view.

One of the things that we overlook in our discussions on data and analytics is the, “so what?”. We can have all the data in the world, but what if it indicates something that is against the prevailing mood of the organisation or the leadership team? What then? Do we have the influencing skills to really carry the debate forward?

The fact is that data is only half the argument, how we use it, how we create the experience of the profession that positions us as experts of everything relating to the employment experience and how we develop the platform of knowledge and insight is as important as the data itself.

Sometimes, as in politics, we’re going to need to be brave and take forward an argument, a belief, a perspective that won’t be immediately welcome or in line with the prevailing opinion. At that point, we’ll test our ability to use insight and data to win the debate and convince people our arguments are right.

That’s when we’ll truly test our mettle and our organisational worth.

The outsourcing myth

Outsourcing has hung around our profession for a while. And it is easy to see why it’s an attractive proposition for a number of reasons:

  • For the CFO it removes headcount and overhead
  • For the HRD it allows the focus to shift to strategy
  • For the CEO it provides consistent service and support

Which in many senses is an organisational wet dream.

And whilst many organisations have moved away from the third-party outsource, they are, instead, setting up internal service models to provide HR services back in to the main organization. The insourced, outsource, if you’d like.

I’ve never quite been able to get my head around this. The arguments are simple and yet at the same time completely contradictory to the demands that I hear from line managers, employees and CEOs whenever I talk to them.

  • We want someone there to support us, someone who understands our business
  • We want to be treated like human beings, not part of a process
  • We want HR to be closer to the business

The simple process of moving HR services in to a separate organization, in to a separate location and away from the rest of the organization is directly in conflict with every single opinion trend that there is. Yet still we persist.

For most employees, the only contact they have with HR is on a transactional basis. The way in which we are perceived is based on this and the data that we need to understand our organization comes through these interactions. It just makes no sense whatsoever.

Rather than pushing away the bits of HR that seem like an inconvenience, we should be looking to drive service excellence. Rather than pushing it out in to some shed in the middle of a godforsaken town with “low labour costs” (for this read high unemployment), we should be pulling this in to our core.

Outsourcing has a beautifully convenient appeal. But as a wise person said, “if it looks too good to be true, it probably is”.

HR can’t manage talent

A non-scientific study of CEOs that I’ve recently spoken to indicates one consistent concern; Talent Management. Fortunately, at the same time, the good people at the Harvard Business Review have provided the slightly more scientific back up indicating the same.

Which is good news for HR, right?

Because we’re all over talent. Aren’t we?

It was 1997 when McKinsey first uttered the phrase “war for talent” and whether you agree with it, or not, that’s almost 20 years to get our act together. Yet here we are, still unable to assuage the concerns of our CEOs.

So why is that?

Well it certainly isn’t due to a lack of “human resource”. During the period between 1997 and today, the UK population has increased about 6% and if you extend this to the global population, the increase is greater. So, theoretically, more talent available. Plus, if you look at increased global mobility and broader labour pools on top of this, then that should also help.

And yet not.

HR has singularly failed to address talent management and we’ve done so because of an inability to address the culture of the organisations that we work in.

Instead of tackling the underlying challenges we’ve developed process. And charts. And portfolios. Because talent management calls out for a portfolio more than anything else, that’s well known…..

When the reality is that only line management can truly manage talent and all we can do as a profession is encourage the organisational culture that allows this to happen. Which requires us to focus on the barriers that exist:

  • under resourcing of teams
  • focus on short-term goals
  • unwillingness to take risks
  • narrow perceptions of talent

The fact is that most CEOs could start to deal with their “number one concern” tomorrow, if they really wanted to and understood what the issues were. And that’s where we come in. We need to take the conversation away from the process, away from the god awful 9 box model and start talking about the culture of our organisations and empowering and incentivising managers to grow and develop talent.

Talent management and development happened long before 1997. Maybe we just need to take a look back and work out how we broke the system, rather than measure how broken it is.

The 5 future trends that HR needs to embrace

Technology is getting smaller

As a child of the 70s and 80s, I know all about BIG technology. Seriously, guys these days don’t know they’re born. I had to wear a back pack for the batteries to support my first Walkman (yeah, I know…..what’s one of those?) and that’s before I talk about my first mobile phone…..which was great. As long as you were within three minutes of a charger.  Not forgetting that it used to take a small army to return the TV to Radio Rentals when you wanted to upgrade to push button technology.

But here is the thing. Whilst hardware has got smaller, so has software. Smaller and a hell of a lot more powerful. There is a platform or solution for almost every single thing you do within the HR department. Hell, thinking about it there is probably even an app that mopes about having a seat at the table too. We should be engaging with this new small technology, seeing where it fits into our business, deploying it effortlessly and through it creating a better employee experience.

Employees are getting pickier

Which brings me on to the next point. Things are picking up out there and people are starting to think about whether they really want to spend another five, ten years dealing with the same rubbish that they’ve had to put up with since 2008. Just being big is no longer going to cut it, just being the market leader is cute, but doesn’t get you a cigar. What is it that you have that makes it a different experience for employees?

You can’t guarantee a job for life, or a gold-plated pension scheme. You probably can’t even promise decent career progression because you’ve been so busy flattening your organisational structures to take out management layers and cost. So what do you have to offer? What is it that makes you REALLY different? Why on earth should anyone work for you?

Talent is getting broader

Fortunately for you, talent pools are getting bigger. You just haven’t worked it out yet. But that’s ok, that’s what I’m here for. You can thank me later. So here’s the thing, the “war for talent” has never really been about talent, that’s just the label they put on it to scare your CEO. It was a war for qualifications and in some way skills. But that’s all about to change, because qualifications are going to become more or less obsolete.

Why? Because the things that you learn at school, at college, at university are great, but they’re going to be irrelevant to the workplace almost as soon as you graduate. Instead what you need to be looking for are the adaptable, self-learning, flexible, curious people who won’t come in to your business expecting everything to be like it was at business school. Because they never went. And these people, are everywhere, you just need to open your eyes and look differently.

Culture is becoming realer

Which brings us on to culture, or, “how things happen around here”. Because you know what? It really makes a difference. I’m not talking about trying to be Zappos or Google. You’ve got more chance of waking up alongside your secret crush of choice. Which is exactly the point. We’re all different, we like different things, we have different looks and we want different outcomes. And so do our organisations.

Being real and open about who you are as a business, accepting your lumps, bumps and blemishes, but being proud of your good bits (no matter how soft a focus is needed) is going to deliver a better performance.  Identifying who you are, getting your senior team comfortable with that and dropping the pretence of being something you’re not. Enough of the authentic leadership babble, we need to start talking about authentic business.

Reward is getting harder

Well, there had to be something that was a bit of a suck in the top five. And this is it. Because the way in which we pay individuals has been pretty static for the last fifty years. The way in which we structure reward is archaic and no longer fit for purpose. I’m not just talking about the cash that you take home to pay the bills and buy the monthly takeaway, I’m talking about the entire reward and compensation framework.

When you look at new entrants to your market, they’re offering entirely different compensation terms. And if you want to compete with these guys for the best people, then you’re going to have to think about how you pay and reward. People aren’t interested in a job for life, the benefits that you offer were drawn up by a 50-year-old white guy, some time in the 80s because they frankly just don’t cut it. Don’t believe me? Take a look at the “what we offer” of most corporate websites and then tell me how inspired you are. Then think about change.