We have no future, we have no Somewhere
One of the joys of being a little bit stupid, is that you constantly learn. Arrogant people bathe in their ignorance. Simple folk, like me, swim in the waters of collective knowledge in an ignorantly blissful haze.
But in this seeming bliss there fall moments where the brain starts to stir, the neural pathways buzz. The moments that really make you think.
I’ve made a career of not doing what everyone else is doing. I’m obstinate. I get it. But I love a good idea.
It’s last Wednesday, I’m in Berlin. I’m in a collective workspace. There is a remarkably un-nervous presenter in front of me. And she introduces me to “Somewhere“.
And my brain starts to buzz.
“Work matters.
Find work that truly matters to you and your life will change. Forget about traditional recruitment and searching for a job. It’s time to find the people you should be working with.”
How about that for a vision?
I’m not here to do a sales pitch for Somewhere. I’m not being paid by them (although I admit they offered to buy me a coffee the next time I’m in Berlin….just for full disclosure). But it seems to me they’re on to something.
People want to work with people that they like. That is maybe more important than the skills that they have.
Because, in a world that is in constant change, where skills become obsolete in the blink of an eye, where yesterday’s giants are tomorrow’s victims. Is there another way to build commercially competitive teams?
Would it be different if we recruited people who cared for what we were doing rather than a traditional skills for currency transaction?
What if we hid our brands and exposed ourself for our values? Would people choose different companies? Different careers?
And where would you go, if you really had a choice?