Why most management change fails
Let’s face it, change doesn’t fail or succeed, it just is. When we try to do something and it doesn’t work, that doesn’t mean that change hasn’t happened, it just means the outcomes that we want haven’t been achieved. We need to understand the difference.
If I decide I want to get fit I might buy a pair of running shoes and commit to go jogging every morning before work. After three weeks when I’m demotivated, tired and laying in bed longer than ever before, a change has occurred, just not the one that I intended. In my head I’d imagined this svelte, athletic new me who absolutely loved this new habit. In reality I developed a belief I couldn’t run, confirmed I didn’t like early mornings and chafed in places I didn’t know existed. If someone was in the future to suggest a run, I’d make my excuses and leave.
What does this mean in an organisational context?
Most of our employees and colleagues have experienced this sensation at work, however, the motivation for the original decision hasn’t been theirs. They’ve been subjected to multiple suggestions over the years that they need to go for the equivalent of a run. And similar to the runner they start to form beliefs, “it won’t work”, “I don’t like it” or even “what’s the point?”.
Sometimes the most important “changes” that we make are choices to do nothing, rather than to do something. If we litter our organisations with initiatives, if we try to do too much that adds little value we start to create the sort of psychological fatigue that leads to beliefs that ultimately are counter productive to the changes that actually need to achieve. Through our actions we can cause the reaction that we then dub, “resistance to change”.
Nobody is resistant to change, we all make changes every single day. We shop with Amazon, send messages on our phones, we use satellite navigation systems and find love by swiping left or right. We are constantly changing and evolving. Organisations become resistant to change because of the experiences that have happened in the past, because of the belief systems that have developed and because of our inability to keep things simple and clear.