Driving cultural change

If we’re honest, most attempts at culture change fail. We like to pretend that we’ve made small steps forward, but in reality we witness the prevailing culture continue.

The reason? Most approaches aren’t systemic, instead they focus on only some of the levers available and shy away from others. And without shifting the entire system, the almost inevitable result is that change is temporary and unsustained.

To make this point, we can look to the structure of other systems.

The first stage of learning to drive in the UK is the theory test. It teaches us all “the rules” of the system. What we should do in response to certain signals, how we should behave, what the expectations of ourselves and others should be.

Then we go and sit in a car, with a friend, family or paid instructor. In the model, we learn to apply the theoretical knowledge in to a practical environment. The reality is that in this application we start to learn how things are really done but maintain a level of congruence because of the artificial experience of “passing the test”.

And assuming that we manage to retain enough of the “right way” to get past the test and into our own wheels, we then go out in to the world and experience first hand and for real how the behaviours are applied in the system.

Do people stop at red lights?
Do they follow the speed limits?
Do people speak on phones?
How many people keep to the stopping distances?

On top of this we have the structural implementation, the speed cameras, the police, the insurance companies. What do they reward, what do they punish? What is accepted and tolerated, what is looked down upon and reprimanded.

In reality, this isn’t far from the approach of most organisations – with some form of classroom based intervention. However, when we look at the application of this back within the department and then the organisation as a whole; when we look at the structures that we put in place in terms of recruitment, promotion, reward and development – that’s where we start to see the gaps.

No system is perfect and there will always be a certain level of incongruence and imperfection – that’s because we’re human. If you drive, you’ve probably jumped a red light, broken a speed limit, looked at a text once or more. But we have an expectation that people who constantly break the rules will be dealt with and that if we generally abide by the agreed norms, then we will be ok.

The problem in most organisational change programmes is that the interventions take place outside the system – like the theory test – and expect a transference back in. But individual behaviour tends to norm to the group and group behaviours tend to be driven by the structure of the system, which we tend to neglect.

Put simply, organisations are systems. And if you want to change the culture of organisations, you need to consider the whole system. Anything short of this will almost certainly involve a lot of time, a lot of effort and resource, but ultimately end in inevitable failure.

The myth of inclusivity

I’ve been involved in a lot of debates about diversity and inclusion recently. The conversations are fascinating and the views diverse in themselves. With one particular area of seemingly strong consensus when confronting the issues that we face;

It’s never our fault.

Of course, this is completely natural. We all like to think of ourselves as liberal minded, inclusive and welcoming people (well most of us). It’s just everyone else, they’re the problem.

Going back over thirty years I can remember my Grandmother telling me she wasn’t a racist like those other people, she even used the “Paki shop”. Whilst we can all look at this with the shock that time permits, she genuinely meant it. But this isn’t a generational thing, how many of us can hand-on-heart, honestly say that we don’t have perceptions and expectations of the opposite gender?

So if we all want this all inclusive, welcoming, meritocracy, what gets in the way?

When we talk about the culture of our organisations, we talk about the way in which people behave, the way in which people act towards one another, we talk about our values and we talk about the way in which we do things.

In HR we talk about how we can underpin the culture with our interventions; recruiting to fit, rewarding to incentivise, training to develop and structuring to facilitate. We build our organisations to reinforce the very cultures that contradict our conscious intention.

Culture gets in the way of and we reinforce the culture through our actions and our formal and informal systems. It’s rarely our intent.

The challenge we have is to get beneath intent and start to challenge these behaviours, systems and structures. Which invariably means challenging the way in which we feel naturally comfortable in doing things, how we make decisions and how we design our businesses.

Diversity and inclusion aren’t improved by tokenism, “programmes” or initiatives. They can’t be when our organisations are still constructed around an infrastructure that is decidedly “exclusive” and rewards people for conformity of behaviour and compliance to a set of unwritten rules.

The start of the path to improving organisational inclusivity is recognising that we are all part of the problem. The smallest act, or use of language multiplied a million times a week, the unintended consequence of doing something the way we’ve always done, the choices and decisions that we’ve learnt to make.

We have the power to make things better, we can choose to make a change, but in order to do that we need to do two things; accept that we are not ok and that, at the end of the day, it IS all our fault.

Your corporate culture is dead

Do you feel like you belong at work? Do you want to feel like you belong?

What is the role of organisations in creating a sense of purpose and belonging? Is there one, or is it all a waste of time?

When employment was for life, or as near as, there was a sense of belonging and identity. Families worked for the same employer generation after generation, towns and communities were built around industries and employers.

But that time is past and now we move as freely between organisations as we do between pretty much every other aspect of our lives. And with the increase in those that work for more than one employer, can we really expect them to feel any sense of identity with multiple paymasters?

When people no longer come to the same workplace, from the same background or even the same country, can we really expect people to feel a sense of commitment and identity beyond the payslip?

Whats clear is that the way i which we view organisational culture needs to change. No longer can we tell people what our culture is and expect them to adhere. Like the condescending finger wagging of authority that we saw in the wake of this weekend’s rugby result, we can no more tell people how they should or shouldn’t react in defeat than we can tell them who we are as an organisation and how they need to behave. The management of corporate culture is dead.

Yet at the same time, people can feel identity and belonging without being present or managed into doing so. Beatlemania showed that you didn’t have to have ever visited Liverpool or even have seen the band to find some depth of association and belonging, Manchester United have fans that buy their shirts across the world without ever having set foot in Old Trafford. And of course, people are travelling across from across the world to fight and support ISIS without ever having any connection with Syria or the fighters that are there.

What does this mean? I don’t know. More questions than answers once again. But it suggests that the way in which we think about organisational culture needs to change. It is no longer a static managed product that is delivered top down, no matter how many bottom up exercises and listening groups you hold.

It is fluid, transient and needs to appeal more than it needs to dictate. It exists because people say it does and it lives because people want it to. It’s a sum of the parts of the hopes and dreams of every single person that wishes to exist within it is. And it is entirely voluntary, for better or for worse.

The 5 future trends that HR needs to embrace

Technology is getting smaller

As a child of the 70s and 80s, I know all about BIG technology. Seriously, guys these days don’t know they’re born. I had to wear a back pack for the batteries to support my first Walkman (yeah, I know…..what’s one of those?) and that’s before I talk about my first mobile phone…..which was great. As long as you were within three minutes of a charger.  Not forgetting that it used to take a small army to return the TV to Radio Rentals when you wanted to upgrade to push button technology.

But here is the thing. Whilst hardware has got smaller, so has software. Smaller and a hell of a lot more powerful. There is a platform or solution for almost every single thing you do within the HR department. Hell, thinking about it there is probably even an app that mopes about having a seat at the table too. We should be engaging with this new small technology, seeing where it fits into our business, deploying it effortlessly and through it creating a better employee experience.

Employees are getting pickier

Which brings me on to the next point. Things are picking up out there and people are starting to think about whether they really want to spend another five, ten years dealing with the same rubbish that they’ve had to put up with since 2008. Just being big is no longer going to cut it, just being the market leader is cute, but doesn’t get you a cigar. What is it that you have that makes it a different experience for employees?

You can’t guarantee a job for life, or a gold-plated pension scheme. You probably can’t even promise decent career progression because you’ve been so busy flattening your organisational structures to take out management layers and cost. So what do you have to offer? What is it that makes you REALLY different? Why on earth should anyone work for you?

Talent is getting broader

Fortunately for you, talent pools are getting bigger. You just haven’t worked it out yet. But that’s ok, that’s what I’m here for. You can thank me later. So here’s the thing, the “war for talent” has never really been about talent, that’s just the label they put on it to scare your CEO. It was a war for qualifications and in some way skills. But that’s all about to change, because qualifications are going to become more or less obsolete.

Why? Because the things that you learn at school, at college, at university are great, but they’re going to be irrelevant to the workplace almost as soon as you graduate. Instead what you need to be looking for are the adaptable, self-learning, flexible, curious people who won’t come in to your business expecting everything to be like it was at business school. Because they never went. And these people, are everywhere, you just need to open your eyes and look differently.

Culture is becoming realer

Which brings us on to culture, or, “how things happen around here”. Because you know what? It really makes a difference. I’m not talking about trying to be Zappos or Google. You’ve got more chance of waking up alongside your secret crush of choice. Which is exactly the point. We’re all different, we like different things, we have different looks and we want different outcomes. And so do our organisations.

Being real and open about who you are as a business, accepting your lumps, bumps and blemishes, but being proud of your good bits (no matter how soft a focus is needed) is going to deliver a better performance.  Identifying who you are, getting your senior team comfortable with that and dropping the pretence of being something you’re not. Enough of the authentic leadership babble, we need to start talking about authentic business.

Reward is getting harder

Well, there had to be something that was a bit of a suck in the top five. And this is it. Because the way in which we pay individuals has been pretty static for the last fifty years. The way in which we structure reward is archaic and no longer fit for purpose. I’m not just talking about the cash that you take home to pay the bills and buy the monthly takeaway, I’m talking about the entire reward and compensation framework.

When you look at new entrants to your market, they’re offering entirely different compensation terms. And if you want to compete with these guys for the best people, then you’re going to have to think about how you pay and reward. People aren’t interested in a job for life, the benefits that you offer were drawn up by a 50-year-old white guy, some time in the 80s because they frankly just don’t cut it. Don’t believe me? Take a look at the “what we offer” of most corporate websites and then tell me how inspired you are. Then think about change.