HR, job creation and an economic imperative

How focussed are you on job creation? How often do you have conversations with your Board about growth and opportunity? How often are you talking about investment in the future? Not only the capital investment, but investment in skills?

If it isn’t on your agenda, then I suggest you take a moment with yourself, take a deep breath and start to have the conversation each and every day.

We all know the state of the economy. We all know that unemployment is at the highest level for the best part of two decades. We know that youth unemployment is a social tragedy. And we know that the Government is ill-equipped and ill prepared to deal with it.

So who is going to make the difference?

Well the answer is that business is partly responsible for getting us into this mess, and we are the only people who can get us out of it. And we aren’t going to do that by focussing on cost cutting, rationalisation, downsizing and offshoring. Nor are we going to, in the long run, add value to our business by doing so.

I know that I run the risk of being called naïve here. But is chasing short-term share holder return really less naïve than building long-term structural value in your business? I think not.

We need to be thinking creatively, innovatively about ways in which we can bring new skills into our businesses, the ways in which we can train a future generation of workers and leaders to safeguard the long-term prosperity of our businesses, of our communities and of the economy as a whole.

That means investment, but it does not mean throwing cash away. Investment is about long-term value creation, which in turn provides long-term shareholder return and long-term security and prosperity for our existing and future workforces.

Think about the opportunities that exist, think about the creation of quality internships, think about taking advantage of apprenticeships, stop moaning about the lack of graduate skills and start thinking about what your business can do to train and develop the future generation. Think about taking a risk.

HR has to, HAS TO, take a lead on this. We have to be championing the needs of our businesses, being future focussed, being (dare I say it) strategic. We need to define the imperatives, formulate the convincing arguments and we need to be making them day in and day out. We are supremely placed to not only make the case, but to be the catalyst for economic regeneration.

Large, small, medium-sized, in the public, the private or the third sector. We can all play a role in this, we all need to play a role in this. Because if we don’t, then who will?

The opportunity is there, the incentive is there. The forward thinking, the innovative, the true leaders know and understand this. Success is part risk, part planning. Put the plans in place and take the risk. Step up and take the challenge.

Whether you agree or disagree, I’ll be expanding on this argument, along with Alison Chisnell Group HR Director at Informa Business Information at #TruLondon in February. We’d welcome your contribution here or there.

Lies, damned lies and business

Business is full of lies. FACT.

Sometimes the lies are big, sometimes the lies are small. Sometimes the lies are inconsequential and sometimes they rock the foundations of the civilised world. But like the urban myth that you’re never more than 8 foot from a rat, in business you’re never more than one cubicle away from a lie.

And that is just the way that it is.

I’m not going to try to argue that the Nick Leeson, the Olympus Corporation, Lehman Brothers or Jérôme Kerviel lies are in any way appropriate or defendable.

But the only difference between these and the others is the size and the consequences, those that make a moral judgment would be better off looking closer to home.

Is it a coincidence that so many public limited companies come in within their stated profit targets every year? Good management or good financial management? Over perform and you run the risk of raising expectations for future years, underperform and you run the risk of your share price being devalued and your tenure being reduced.

If you release provision in a bad year to bolster the bottom line, or take bad news in a good year to managed down profits, are these really lies? Well yes, in the truest sense of the word they are. But they are universally accepted and ignored.

And in the same way how many companies that state “people are their greatest asset” would stand up at the AGM and announce,

“Profits? Shareholder return? Pah…..we’ve got great people….we rock!”

Business is full of lies.

Anyone who has ever answered the question, “Which dress do you prefer?” with a, “they both look great, but I prefer that one because it matches your eyes, not because there is anything wrong with the other one which is perfectly lovely and looks great on you in every single way…..” (you can tell I’ve practised that).  Can easily transfer this to, “you performed really well and we really enjoyed meeting you, unfortunately we need to make a decision and there were candidates who better matched the criteria for the role”.

Likewise the “bijou property with unusual features and scope for improvement” can easily become, “we are committed to the development of all our employees and helping them fulfil their career potential”.

The language of business is a weasel mix of truth and lies, correct. But it isn’t any different from any other part of society. Politicians, Teachers, Doctors, Sportspeople, Charities, Husbands, Wives, Children.  Let he is who without sin etc. etc.

It is very easy for the press, for the public, for the politicians to highlight individual failings and to find a helpful scapegoat.  Business shouldn’t be held to any higher moral standard than we would hold anyone else. We shouldn’t confuse profit-making with profiteering, we shouldn’t engage in duality or assertions of duplicity. We should be open and honest about our imperfections and the societal need for conformity and complicity.

Lies are an everyday part of our lives and in covering over this fact we are of course reasserting its veracity; an inconvenient, but inescapable truth. Just like any other context, business needs lies to survive, it needs lies to maintain balance and it needs lies to underpin its existence. But like in our social lives, like in sport, like in the church, sometimes a lie becomes so big, so grave that it causes damage, hurt and concern. The fact that in business they are reported more sensationally, doesn’t mean that they are more prevalent or indeed any worse.

Business is full of lies. Guilty as charged. But lets face it, it isn’t in the dock all alone.

Ordinary leads to ordinary

One of the biggest problems within the HR profession, is a lack of innovation. By this I don’t mean harebrained schemes dreamed up in those horrible “away days” that come to nothing, or worse, that actually come to something…….pointless. I mean true innovation. The creation of new and different ways of thinking about situations, and the definition of exciting future realities.

Why?

Because we worry too much about “the practicalities”. The moment that anyone starts to suggest ideas, to progress thoughts that are maybe slightly out of the everyday is also the moment that others start to provide reasons why it wouldn’t be possible.

Because we have to deal with practicalities right? We have to take into account the reality?

Yes. And no.

You see the problem with staying rooted to the practicalities is that you are anchoring your reality to the now, to the understood and known and therefore any solution you pitch will also fall into the understood and the known. It won’t be a game changer, it won’t radically alter anything. It will be humdrum.

When you frame your thinking in the ordinary, your solutions will be ordinary.

Now I know that at this point people will start telling me that there have been innovative solutions for mundane problems. Think Velcro, think Tippex, think Elastoplast. But innovation that shifts our paradigm does so because it pays no account to practicalities….it redefines them.

Think the internet. Think the steam engine. Think the transistor.

These are not answers to problems; these are enhancements to society. If we accept the workplace is a community, then we too should be striving for innovative enhancements rather than tactical solutions. Not every idea that we ever come up with will fly, but if we stop worrying about the here and the now and start defining the future, we’re more likely to find a shining jewel.

Practicality is the enemy of innovation.